7 Biggest Mistakes to Avoid When Buying Promotional Products

When it comes to marketing your business, there are a lot of different routes you can take. However, one of the most effective ways to get your name out there is by using promotional products.

However, as with anything, there are certain mistakes you can make when buying promotional products that can end up costing you both time and money.

To help you avoid these mistakes, here are seven of the biggest mistakes to avoid when buying promotional products:

Mistake #1: Not Ordering Enough

This is a mistake often made by businesses that are new to using promotional products. They underestimate how popular the product will be, and as a result, they don't order enough. This can lead to unhappy customers and a lot of lost sales.

To avoid this mistake, it's important to order more than you think you need. It's better to have too many than too few.

Mistake #2: Not Ordering Early Enough

Promotional products can take weeks or even months to produce, so if you wait until the last minute to order, you're likely to be disappointed.

To avoid this mistake, it's important to start planning your promotional product campaign well in advance. This will give you plenty of time to place your order and receive the products before you need them.

Mistake #3: Ordering from the Wrong Company

There are a lot of companies out there that sell promotional products, but not all of them are created equal. Some companies are more reputable than others, and some sell better-quality products.

To avoid this mistake, it's important to do your research before ordering from any company. Read reviews, compare prices, and make sure you're working with a company that you can trust.

Mistake #4: Not Utilizing all of the Features

Many promotional products come with a lot of features that can be used to promote your business. But if you're not utilizing all of those features, you're not getting the most out of your investment.

To avoid this mistake, it's important to use all the features your promotional product has to offer. Utilize the imprint area, use both sides of the product, and take advantage of any other features that will help you promote your business.

Mistake #5: Buying Cheap Promotional Products

Just because a promotional product is cheap doesn't mean it's a good deal. In fact, buying cheap promotional products can actually end up costing you more in the long run.

Cheap promotional products are often made from inferior materials and are not built to last. This means they're more likely to break or fall apart, which will reflect badly on your brand. It's better to spend a little bit more on promotional products that are well-made and will last.

Mistake #6: Not Planning Your Distribution

Promotional products are only effective if they are distributed properly. Make sure to plan out your distribution in advance so that you can make the most of your investment.

Mistake #7: Not Considering Storage and Shipping

Promotional products can take up a lot of space, so you'll need to factor in storage and shipping costs when budgeting for your campaign. If you're not sure how much space you'll need, ask your promotional product supplier for advice.

Conclusion

There are a few key mistakes to avoid when buying promotional products. These are not ordering enough, not ordering early enough, ordering from the wrong company, not utilizing all of the features, buying cheap, not planning your distribution, and not considering storage and shipping.

By avoiding these seven common mistakes, you can be sure that your next promotional product campaign will be a success.

Promo Punks Co. is your one-stop shop for promotional products in Australia! We offer a wide range of promotional products, from writing tools and mugs to bags and keyrings, all at affordable prices. No matter what your promotional needs may be, we have the perfect product for you. Call us today at (07) 4429 3835 to place an order, or browse our website to see our full range of products.