Picture this. You're the marketing coordinator for a Brisbane firm with 400 conference delegates landing in six weeks. On your desk sit two sample reusable coffee cups. Same cup, same logo, different print method. One's screen printed with a big...
Ask enough retail managers what happens to the branded merch that lands in their stockroom and a rough pattern emerges: close to half of it never reaches a customer. It gets shoved behind the Christmas decorations, raided by staff, or...
The cloud was supposed to kill the USB stick. Dropbox, shared drives, QR codes, airdropping files across a room. By now, branded flash drives should be sitting in a museum next to fax machines. Except they're not. Promo USB drives...
Testing by Australian motoring organisations has recorded parked-car cabin temperatures climbing past 60°C on summer days, with dashboard surfaces hotter still. That's the environment a car sunshade lives in. Not a cupboard. Not a glovebox. A slow cooker with a...
An IPX7 rating certifies exactly one thing: the speaker survived 30 minutes in one metre of fresh water, once, when it was brand new. That's it. The test says nothing about salt spray at Bondi, a charging flap that's been...
Ordering a size up "to be safe" wrecks more corporate hoodie orders than ordering too small. Sounds backwards, but we see it every winter. A buyer gets nervous looking at the size chart, bumps the whole team up one, and...
The most valuable advertising space in Australian hospitality isn't a billboard on the Hume or a boosted Instagram post. It's the half metre of table in front of your customer, the apron on your barista, and the coffee cup walking...
A 12oz cotton canvas weighs roughly 405 grams per square metre. An 8oz canvas sits closer to 270gsm. That 50 per cent difference in material is usually the gap between a branded tote still hauling groceries in three years and...
700 millilitres. That's the capacity of a surprising number of entry-level lunch boxes floating around the promotional products market, and in real terms it holds one sandwich and a muesli bar. Order 500 of those with your logo on the...
Five new arrivals hit the Promo Punks shelves this week, and there is a theme if you squint: things people actually keep. Packaging that survives the courier, keytags with real weight, and a phone accessory that pulls double duty on...
A standard pulpboard beer coaster measures about 1.4mm thick. That's roughly two business cards stacked on top of each other. Natural cork coasters start at 3mm and run up to 5mm, and a rubber-backed hardboard coaster can push past 6mm....
11:52pm. Gate three of a harbourside New Year's event in Sydney. A security guard grabs a wrist that has been through a mosh pit, two trips to the water refill station and one regrettable encounter with a garlic sauce kebab....
