Episode #1: The Top 6 Merch Myths

In the world of branding and marketing, merch plays a massive role in connecting with your audience. But, here’s the thing—too many businesses fall for myths that end up wasting time, money, and energy. In our first podcast episode, we’re busting those myths wide open and showing you how to use promotional products like a pro.

But hold on, there's more. What do the big brands actually do to make their merch work? And how can you use these strategies to take your brand up a notch? Stick around and watch the full vid below to find out:

Myth 1: "Cheap Merch Saves You Money"

Yeah, it’s tempting to grab cheap promo gear to cut costs, but here’s the thing—cheap stuff can hurt your brand. No one’s impressed by a low-quality gift, and it can leave a bad taste with your customers. Put your cash into quality merch that shows you care, and your brand will shine.

Myth 2: "Ordering in Bulk Always Saves Money"

Sure, buying more means a cheaper unit price, but if no one’s going to use it, what’s the point? Bulk orders might seem like a win, but if your merch doesn’t speak to your audience, it’s just money down the drain. Make sure your items actually fit the needs and vibe of your crowd.

Myth 3: "All Promotional Products Are the Same"

Not all promo items are built the same. Different products work for different people. It’s all about knowing your customer and picking merch that’s gonna hit the mark. Choose wisely, and you’ll get results that actually make an impact.

Myth 4: "Merchandise Is Just a Gimmick"

Some people think promo products are just silly freebies, but when you pick the right one, they can do some serious heavy lifting. Merch is a way to show your brand’s personality, send a message, and even build stronger relationships with your customers and partners.

Myth 5: "Promo Products Are Only for Big Events"

Think merch is just for big events? Think again. It can be a game-changer for team-building, welcoming new staff, or even keeping customers loyal. It’s all about making it relevant and meaningful to the people you’re targeting.

Myth 6: "Tracking the Impact of Merch Is Impossible"

Tracking merch’s impact isn’t as tough as it sounds. With tech at your fingertips, you can easily measure how well your promo gear is doing. Add a QR code or set up a personalised landing page, and you can track everything from engagement to ROI.

Busting these myths is step one in making your promo products actually work for you. By understanding what’s real and what’s not, you’ll be in a better position to boost your brand, keep customers happy, and hit your marketing goals.