Why Should Your Business Invest in Promotional Gifts? – Part 2

In today's competitive market, businesses are always looking for ways to stand out and attract new customers. One way to do this is through promotional gifts. These are given away to promote a business or brand. They can be anything from pens and keychains to t-shirts and tote bags. However, choosing the right gifts for your customers can be overwhelming, and distributing them can be challenging.

In Part 1 of this two-part article series, we discussed why promotional gifts are effective and the different available types. This time, we will provide helpful tips for choosing the right ones for your business and distributing them effectively.

1. Choose a Gift that is Relevant to Your Business

The gift should be something that relates to your brand or industry. For example, consider giving away branded water bottles or gym bags if you are in the fitness industry. If you are in the tech industry, consider giving away USB drives or phone chargers. Choosing a relevant promotional gift will not only increase the chances of your customers using it but also promote your brand.

2. Ensure the Quality of the Promotional Gift

Your promotional gift reflects your brand, and a low-quality gift can send the wrong message to the customers. You’d want to choose a gift that is durable and of high quality. A high-quality promotional gift will be appreciated by your customers and encourage them to use it, which will help increase your brand visibility.

3. Personalise Your Promotional Gift

Personalising your promotional gift is an effective way to make it more memorable and increase value. Adding a personal touch, such as a name or a custom message, can make the gift more meaningful to your customers. When you personalise your promotional gift, it becomes more than just a gift but a representation of your brand and appreciation.

4. Consider the Season and the Occasion

When you will distribute the promotional gifts matter. For example, if it is winter, you may want to consider giving away branded beanies or gloves. If it is summer, you may want to consider giving away branded sunglasses or beach towels. Give away a more unique and memorable gift for a special event like a holiday or anniversary.

How to Distribute Promotional Gifts Effectively:

1. Target Your Audience

To ensure your promotional gifts are correctly distributed, focus on the individuals who are most likely to enjoy and take advantage of them. Tailor your gifts to the people who will benefit from them the most. For example, if you are in the technology industry, give gifts to people familiar with tech and those likely to use and appreciate it.

2. Use Social Media

Social media is a great way to distribute your promotional gifts. You can run a social media campaign where customers can enter to win a promotional gift by liking or sharing your post. This is a great way to increase brand visibility and engage with customers.

3. Include Gifts in Your Branded Packaging

When sending out products or fulfilling orders, consider putting a free promotional item in the package with your company’s logo. This will make customers happy and also help spread awareness of your brand.

4. Host a Giveaway

You can give away merchandise, gift cards, or discounts to attract potential customers and build trust. You can advertise these giveaways through your website, social media accounts, or at an event, allowing you to reach many people. Offering something for free can create an emotional connection with your audience and help spread the word about your brand.

Conclusion

Choosing and distributing the right promotional gift effectively is essential to increase brand awareness and promote your business. By considering the relevance, quality, personalisation, season, and occasion, you can choose the perfect promotional gift for your business. To distribute your gifts effectively, focus on your consumers, utilise social media, integrate promotional gifts in your branded packaging, and host a giveaway.

Promo Punks Co. offers a wide selection of promotional products in Brisbane that can be tailored to fit your business’s aesthetic. From customised notebooks to branded keyrings, we have the perfect corporate giveaways to help boost your business’s visibility and expand brand recognition. Contact us at (07) 4429 3835 to learn more about our promotional items and corporate gifts!