Summer is close enough to smell, and this week's new arrivals lean into it hard. We've got beach totes, a 36-can cooler, a protein shaker with a trick lid, and a Bellroy duffel that makes airport chaos look intentional. There's even a lunch bag in here that might be the most used piece of branded merch you ever hand out.
Six picks made the cut this week. Here they are.
The Bellroy Classic Duffel 45L is a custom branded duffel bag built for short trips, with a wide-open barrel design that swallows a weekend's worth of gear and a clean matte exterior that looks good doing it. Bellroy is one of the most respected bag brands in Australia, and putting your logo on one says something very different to putting it on a generic giveaway. People keep these. People get mildly possessive about these.
At $305.38 this is firmly in gifting territory, and that's exactly where it belongs. Think executive gifts, milestone rewards for long-serving staff, prizes for your top performers, or thank-yous for the clients who actually pay on time. It's the kind of branded piece that gets taken on flights, thrown in the back of utes, and carried through hotel lobbies for years.
If your brand sits at the premium end, or you want one piece of merch that signals you don't do things by halves, this is the pick. A law firm, a property developer, a boutique agency rewarding its team after a big quarter. Any of them could hand this over and look very, very good doing it.
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The Forge Double Wall Shaker 750ml is a branded protein shaker made from double-wall stainless steel, with a shaker compartment built right into the lid. That lid detail is the standout. Most shakers make you carry your protein powder in a separate container or a sad little zip-lock bag. The Forge keeps everything in one unit, which is the kind of practical thinking gym people actually notice.
Get it engraved with your logo and it reads less like a freebie and more like proper kit. At $27.37 it sits in that sweet spot where it feels like a gift but still works at campaign scale.
Obvious fits: gyms and PT studios onboarding new members, supplement brands, corporate wellness programs, sports clubs kitting out the squad. Less obvious but just as good: any workplace running a step challenge or fitness initiative where you want the merch to outlive the program. A water bottle is fine. A shaker that keeps drinks cold and carries its own powder is better.
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The Trekk Multifunction Tool is a promotional multi-tool that packs pliers, a folding knife, a saw blade, scissors, a ruler, screwdrivers, a bottle opener, a nail file and a keyring into one compact folding unit. Nobody throws away a multi-tool. It goes in the glovebox, the toolbox, the camping bin or the kitchen drawer, and it stays there for a decade, doing its job every time something needs cutting, tightening or opening.
Engraved with your logo, it has a permanence most merch can't match. Print fades on cheap giveaways. Engraving on a tool like this sticks around as long as the steel does.
This one was made for trades and construction businesses, hardware suppliers, agricultural companies, and anyone whose customers work with their hands. It's also a sneaky-good choice for real estate agents at settlement (every new homeowner needs a screwdriver on day one) and outdoor brands running events. At $29.40 it punches well above its weight as a personalised gift.
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The Chill Out 2.0 is a custom branded cooler bag with a 20L capacity that holds 36 cans and folds flat when the party's over. Those two facts together are the whole pitch. It carries a serious load when you need it, then disappears into a cupboard when you don't, which is more than most hard coolers can say for themselves.
It comes in Black, Green and Dark Blue, and it looks sharp enough that nobody will assume it came free with a slab. That matters, because a cooler bag is one of the most visible promo items you can brand. It gets carried into parks, onto beaches, through campgrounds and across work BBQs, logo facing out the whole time.
At $32.67 it works for summer client gifting, staff Christmas hampers, event giveaways with actual staying power, and launch campaigns for anything beverage-adjacent. Breweries, bottle shops, tradie suppliers and anyone sponsoring a local sports club should be looking hard at this one before December hits.
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The Florida GRS Recycled Beach Tote is a custom printed tote bag made from 100% GRS certified recycled cotton at a hefty 270 g/m², built to haul towels, sunscreen and a frankly excessive amount of snacks to the beach. The GRS certification is the real deal here. It's a recognised standard for recycled content, so when you tell people your merch is made from recycled materials, you can actually back it up.
The 270 g/m² weight means this isn't one of those flimsy totes that gives up under a watermelon. It comes in Black, Cream and Dark Blue, all of which give your logo a clean canvas to sit on.
At $16.75 it's an easy yes for summer campaigns. Resorts and holiday parks, swim schools, skincare and sunscreen brands, councils running beach safety programs, retail stores wanting a branded bag people genuinely reuse. If sustainability is part of your brand story, this tote lets you say it without a single word of greenwashing.
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The Sachi Insulated Junior XL Lunch Bag is a custom branded lunch bag with an XL junior capacity that fits a drink bottle upright, a mesh interior pouch for snacks, and a built-in name tag. Here's the thing about lunch bags: they get used five days a week, roughly forty weeks a year. Very few promo items can claim that kind of exposure schedule.
The thoughtful details are what make this one worth featuring. The upright bottle fit means no leaked juice disasters. The name tag means it survives the school lost-property pile. Small things, but they're the difference between merch that gets used and merch that gets forgotten.
At $43.47 this suits childcare centres and schools welcoming new families, paediatric health services, family-focused brands, and employers putting together back-to-school packs for staff with kids. It's a personalised gift that lands with the whole household, not just the person who received it, and that's a rare thing in promotional merchandise.
See all our custom branded lunch boxesView all→That's the batch for this week. A premium duffel, a shaker with brains, a multi-tool that refuses to be thrown out, a cooler built for Australian summers, a beach tote with real eco credentials and a lunch bag that clocks on five days a week.
If any of these look like a fit for your team, event or next campaign, click through and take a proper look. Send us your logo and we'll sort out the branding, show you how it'll look, and get it moving. Easy.
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