This week's arrivals have a theme, and the theme is real life. Worksites, kayaks, footy fields, the 6am commute. Every product in this batch was picked because it earns a spot in someone's actual routine, which is where your logo...
Here's an uncomfortable truth about all those "BPA-free" stickers on drink bottles: most of them are telling you something that was already true. A huge share of the plastics used in modern drinkware never contained BPA to begin with. Slapping...
A new client walks out of a brokerage in Parramatta with a plastic sleeve of product disclosure statements and a business card. By Thursday the sleeve is under a stack of mail. By the following month the client couldn't tell...
The most useful corporate backpack in Australia is probably one you've never heard of. Not the designer label your marketing manager keeps pitching, and not the $9 special that arrives smelling like a tyre factory. Somewhere in the middle sits...
Estimates suggest the average club golfer loses somewhere between one and two balls every round. Multiply that across a Saturday comp field of 120 players and that's a couple of hundred small white billboards flying into trees, dams and the...
It's 9:52 on a Tuesday morning in a suburban Melbourne practice. A new client sits in the waiting room, jacket still zipped, staring at the same pot plant everyone stares at. The receptionist slides over a small kraft box. Inside:...
The Advertising Specialty Institute's Ad Impressions Study found that a single promotional pen generates roughly 3,000 impressions over its lifetime. That number only works if the pen actually lives long enough to earn them. A pen that dies after two...
A client walks out of a Fitzroy studio with a fresh forearm piece wrapped in second skin. She's buzzing, slightly light-headed, and clutching a small black paper bag. Inside: a tin of unscented balm with the studio's logo pad-printed on...
It's 4pm on launch eve. The venue's booked, the media list is locked, the demo units are polished within an inch of their lives. Then the courier calls. Your branded totes and drink bottles are still sitting at the decorator...
If you want a CFO to remember your brand, hand them a bathtub toy. Sounds ridiculous. It works anyway. While everyone else at the conference is handing out identical black pens and notepads destined for a hotel bin, the stand...
Safe Work Australia records well over 100,000 serious workers' compensation claims every single year. Behind every one of those claims is a workplace where someone reached for a first aid kit, and in most of those workplaces, that kit is...
IGEA's Australia Plays research found that roughly four in five Australians play video games, and the average player is in their mid-thirties. That second number matters more than the first. The crowd at an esports event isn't a room full...
