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Every brand, on budget.
Every branch, stocked.

One portal for multi-brand and multi-branch organisations: a group that owns several brands or subsidiary companies, one brand across dozens of branches or offices, or both. Rates, range, artwork and budgets are agreed once. After that, every branch just orders from its own pre-approved range.

A Promo Punk checking shelves of branded bottles, caps and shirts against a list
  • One range, one discount ladderEvery brand and every branch orders from one negotiated range, so the whole group's volume moves down the ladder together.
  • A funded account, not a checkoutEach brand holds an allocation, each branch orders against it. No corporate card, no month-end surprises.
  • Artwork cleared onceEach brand clears its lockups once. Every branch orders them without sign-off, and anything outside the rules is locked.
  • Your single sign-on, four rolesRole, brand and branch come from your directory, so a branch only ever sees the brands it may order from.
Who it is for

Built for multi-brand, multi-branch organisations

Merch Depot works on two axes. A brand is any brand or subsidiary company your group owns and manages as its own identity. A branch is an office, store or location of that brand that needs to order. Most organisations run on one axis, some need both. The platform underneath is the same, so you only use the structure you need.

Brands

One group, several brands

Each brand, whether a product brand or a subsidiary company, gets its own range, artwork and budget inside one group agreement. Every brand's volume still counts together, so the whole group reaches the price breaks.

  • Each brand sees only its own branding and range
  • Budgets and reports per brand, plus the group total
  • One negotiation covers every subsidiary
Holding companiesFMCG housesMedia groupsHospitality groups

Branches

One brand, many branches or offices

Every branch gets its own small internal merch store. Rates, range and artwork are already negotiated and designed, so the branch simply orders what it needs, to its own address and cost centre.

  • Head office sets the range once, nobody goes off brand
  • Every branch orders for itself, no request to head office
  • Spend by branch, so you see who is under-supplied
Franchise networksDealer groupsRetail chainsClinicsTrades & field teams

Both

Several brands across many branches

Both axes at once: the brands your group owns on one side, each brand's branches on the other. You decide which branches may access which brand's merch, and each branch only ever sees what it is allowed to order.

  • Branch access per brand, set once
  • Allocations sit on the brand, deliveries on the branch
  • Finance gets both cuts of every report
Groups with venue brandsMulti-banner retailersSubsidiary companies with their own branches
The problem

What usually goes wrong

In a multi-brand or multi-branch organisation merchandise is never one budget or one buyer. It is a branch manager ordering in one city, a marketing team in another, and whoever owns the brand finding out afterwards. Each card shows the usual failure and what Merch Depot does instead.

Volume gets split

Every brand and every branch places its own small cap order, each one misses the bulk price, and nobody at group level is in a position to combine them.

Merch Depot's answer

One range, one discount ladder

A cap ordered by three brands across forty branches is still the same line. Quantities combine instead of splitting, and the whole group moves down the ladder together.

Artwork drifts

Forty branches means forty versions of the logo. Outdated lockups, stretched graphics and off-brand colours sneak through, and nobody notices until the printed shipment lands.

Merch Depot's answer

Artwork cleared once, then left alone

Each brand's team clears its lockups once and sets the envelope: products, methods, positions, inks, minimum size. Every branch orders inside it without sign-off. Outside it is locked, with the reason on screen.

Spend is invisible

Finance sees the group total but cannot break quarterly spend down by brand, by branch or by cost centre, so nobody knows which branch is under-supplied or which brand is over budget.

Merch Depot's answer

Brands hold the money, branches receive the goods

Allocations and ceilings sit on the brand, or on head office when there is only one. Deliveries sit on the branch. Every report has both cuts, so you see an under-supplied branch as clearly as an overspending brand.

How it works

Everything is agreed before anyone orders

This is the whole idea. The negotiating, approving and deciding happen once, at group level, with us and with your procurement, brand and finance teams. After that every branch has its own internal merch store, and the portal is just execution.

Settled up front, with you

  • RatesContract pricing per line and per decoration method, negotiated once for the whole group, with volume tiers agreed in writing. No quoting, ever.
  • The rangeWhat each brand may order, and which branches may access it. Curated, so nobody chooses from twelve thousand products.
  • ArtworkEach brand's cleared lockups, with the methods, positions, inks and minimum sizes they may be used at.
  • BudgetsAllocations per brand, with monthly, quarterly and annual ceilings.
  • AuthorityWho may order at each branch, up to what value, against which cost centres, and who at the brand releases anything above that.
  • DestinationsThe branches and addresses stock may be sent to, approved up front.

Which leaves every branch with one job: order the thing

Sign in

With normal company credentials. Role, brand and branch come from your directory groups, so the person lands in their own branch's store.

Pick from the approved range

200 polos for a conference in three weeks, already priced, artwork already cleared, only the brands that branch may order from.

Ship to an approved address

The branch's own address, against its cost centre, drawn from the brand's allocation that is already sitting in the account.

Straight into production

No quote request, no email to procurement, no artwork sent off for a sign-off, no corporate card.

The one exception

An order above that person's cap routes to exactly one named person at the brand to release. Most orders touch nobody, so the few that need a decision are visible instead of buried in an inbox.

Under the hood

How Merch Depot handles it

Six mechanisms, all set up once at group level during onboarding. Together they let a brand own its range and its money while every branch orders for itself.

One range, one discount ladder

Every brand carries its own slice of one consolidated group range. Quantities combine across brands and across branches, so the group moves down the ladder together.

Brands hold the money, branches receive the goods

Allocations and spend ceilings sit on the brand, or on head office in a single-brand company. Each branch orders only from the brands it has been given access to, decides where things ship, and gives finance the second cut on every report.

Four levels of access

Super administrator for the group, finance, a brand administrator per brand and brand users at the branches, each scoped to a brand and a branch and each with a per-order spend cap. Anything above a cap routes to the brand administrator to release rather than simply failing.

Single sign-on

Maps to your own SSO, with role, brand and branch read from directory groups. Open a new branch and its people can order the day the group exists in your directory.

Artwork cleared once, then left alone

Each brand's team clears its lockups and sets the envelope: product types, decoration methods, positions, inks and minimum reproduction width. Every branch orders inside the envelope without sign-off; outside it is locked, with the reason shown on screen.

A funded account, not a checkout

Procurement loads funds once for the group and allocates a share to each brand with monthly, quarterly and annual ceilings. Branch orders draw down against money already there. No card per order, no invoice surprises.

Print on demand from one unit

A branch needing two caps should not have to buy a hundred. Digital print handles single units in a few days, in a designer that only offers artwork already cleared for that product. It costs more per unit, and it says so on the screen.

Getting started

What onboarding actually involves

Four steps, and from the first conversation to the first branch order takes four to six weeks at most. The first three steps happen once, at group level, with us, procurement, the brand teams and finance. Only the last one involves the branches.

Us + procurement1–2 weeks

We agree the range and the rates

You tell us which brands you run, how many branches each has, what they actually buy and roughly what you spend. We consolidate it into one group range, negotiate contract rates against it and set the volume tiers in writing.

Brand teams1–2 weeks

Your brand teams load artwork

Each brand's team uploads its lockups and sets the envelope for each one. This is the step that removes the approval loop for every branch later, so it is worth doing properly.

Finance1 day

Finance funds and allocates

Load the account, split it across the brands, set the ceilings and per-person caps, and approve which branches may order which brand's merch and where it ships.

Everyone elseFrom then on

Everyone else just orders

Every branch signs in with its normal credentials and orders from its own range, already priced and approved. Nothing to train anyone on, because every decision has been taken out of their hands.

Live demo

See it running

A sample group with six brands and nine offices, one consolidated range and one negotiated price list. Pick a role, from group administrator to a single branch, and see what changes.

  • Super administrator: every brand, every office and cost centre
  • Finance: funds, allocations and ceilings per brand
  • Brand administrator: one brand's range, artwork and held orders
  • Brand user: orders for their own office inside a $2,500 cap
merch-depot-demo.netlify.app
Merch Depot group overview: spend, savings against list, orders in flight and the brand line-up Click to open the demo

Tell us how you are set up

Which brands you run, how many branches each has, who buys what and roughly what you spend. We will map it onto Merch Depot with you and come back with a range and a rate card.

Questions

Before you ask

What happens when someone orders above their cap?

The order does not fail. It routes to that brand's administrator, one named person, to release. Everything inside the cap goes straight into production with nobody at the brand or at group level involved.

Do we need both brands and branches?

No. A single-brand company with many offices runs on branches alone, and each office gets its own internal merch store. A group with several brands or subsidiary companies and one office each runs on brands alone. Only a group whose brands each have their own branches needs both, and then you choose which branches may access which brand.

Can a branch see every brand's merch?

Only what it has been given access to. In a multi-brand group, each branch is assigned the brands it may order from and sees nothing else. In a one-brand company every branch sees the same approved range.

Do our people need a separate Merch Depot login?

No. Merch Depot maps to your own single sign-on. Role, brand and branch are read from your directory groups, so access follows your org chart, and a new branch can order the day it appears in your directory.

Can a branch order a handful of units, or is everything bulk?

Both. Bulk lines run on the contract tiers. For small needs, digital print handles single units in a few days, using only artwork already cleared for that product. It costs more per unit, and the screen says so.

Who approves artwork on each order?

Nobody, once it is cleared. Each brand's team clears its lockups once and sets where and how they may be used. Branch orders inside that envelope need no sign-off; anything outside it is locked with the reason shown.

How is it paid for?

Through a funded account. Procurement loads funds for the group, allocates a share to each brand with monthly, quarterly and annual ceilings, and branch orders draw down against it. No corporate card per order and no invoice surprises at month end.

What do we have to do to get started?

Three things, with us: agree the group range and the rates (one to two weeks), have each brand's team load its artwork (one to two weeks, and it can run alongside the first step), and have finance fund the account and allocate it across the brands (a day). From first conversation to first order is four to six weeks at most. After that every branch just orders.