Five times a day. That's a conservative estimate of how often the average person handles their keys. Multiply it out and the numbers get interesting fast: Handles per day: 5 Days per year: 365 Handles per year: 5 × 365...
Final styling day on a Paddington terrace. The cushions are karate-chopped, the artwork is level, and the client is walking through rooms she barely recognises as her own house. The designer hands over the keys along with a cellophane-wrapped hamper....
It's 5:40pm on a Saturday. Your client has just spent three hours and $280 in your chair. Full head of foils, toner, blow-wave, the works. She looks incredible. And she walks out the door holding nothing but an EFTPOS receipt...
A council environmental health officer walks into a Fitzroy café mid-service. She clocks a branded tea towel draped over the open pastry cabinet, a bowl of giveaway stress balls parked next to the sandwich press, and a carton of promotional...
The average vehicle on Australian roads is more than ten years old, according to the ABS Motor Vehicle Census. Sit with that for a second. The sale takes one afternoon, but the ownership relationship runs for a decade, and every...
You've got a launch date circled on the calendar, a marketing budget that has to stretch, and a browser full of tabs showing pens, totes, drink bottles and stress balls. Every one of them could carry your logo. Most of...
A kelpie called Banjo has just had his annual check-up at a clinic in Geelong. His owner pays the bill, wincing slightly, and heads for the door. Then the vet nurse hands over a small collapsible water bowl with the...
A customer picks up her Hilux on a Friday arvo. The mechanic hands the keys back with a chunky branded key tag attached and slaps a fridge magnet on the invoice folder with the next service date scribbled on it....
Saturday morning, 10:15am. A three-bedder in the inner suburbs, forty pairs of shoes at the door, and two agents working the same street. One hands every visitor a photocopied flyer that ends up folded into a pocket and forgotten by...
This week's arrivals have a theme, and the theme is stuff people actually reach for. Picnic sets that get dragged to the park every weekend. A straw hat that does real work in the sun. A carafe set that makes...
It's 7:42am on a Tuesday in Brunswick. The queue is out the door, the grinder hasn't stopped since six, and roughly a third of the regulars are handing over the same battered reusable cup the café gave out at its...
You know the moment. A customer walks out of your store, and your beautifully curated product goes into a plain brown bag or, worse, a leftover plastic sack from the last owner of the shopfront. Every one of those bags...
