Saturday morning, a school oval in Geelong. Forty kids stand hip-deep in hessian sacks, gripping the top edges like their lives depend on it. A whistle blows. Chaos. Parents film everything, grandparents cheer from camp chairs, and every single bouncing...
It's 9:40 on a Tuesday night in suburban Brisbane. Half the house has gone dark, the safety switch has tripped, and a homeowner is standing in the kitchen holding a phone torch. Stuck to the fridge is a magnet from...
Settlement day in Parramatta. The keys change hands, you pass over a lovely bottle of bubbles and a handwritten card, everyone smiles for a photo. By Sunday night the bottle is in the recycling, the card is in a drawer,...
The most valuable advertising space in any Australian office isn't the foyer TV or the branded wall decal. It's the 100mm square of desk sitting directly under someone's coffee mug. That spot gets looked at dozens of times a day,...
The 2021 Census counted more than 1.39 million Australians with Chinese ancestry, and that's before you add the Vietnamese, Korean and Malaysian communities who also mark Lunar New Year every January or February. That is a massive slice of your...
Zero. That's the number of brand impressions a giveaway earns once it hits the bottom of a bin, and it's where a scary share of promotional merch ends up within weeks of an event. Walk the floor of any Australian...
It's 11am on day two of a three-day festival somewhere outside Byron. A punter fronts up to the gate holding out a wrist wrapped in something that used to be a wristband. It went through last night's rain, this morning's...
You know the moment. The boxes arrive three days before your corporate golf day, you slice one open expecting glory, and instead you're holding a towel the size of a face washer with a logo that disappears the second it's...
August in Australia means cold mornings, footy finals fever on the horizon, and a very good excuse to hand your clients something warm instead of another forgettable pen. This week's new arrivals lean into exactly that, with a couple of...
The daggy reusable shopping bag beats the fashionable cotton tote at the one thing marketers care about most on launch day: getting your logo into the maximum number of hands. Most branding advice skips that part and jumps straight to...
The cheapest thing on a trade show table is usually the one still sitting on someone's desk five years later. Branded rubber ducks get laughed at in marketing meetings right up until the sample box opens and half the office...
Melbourne's average July maximum sits around 14 degrees, and that's the warm bit of the day. Anyone doing a 6am bump-in at a winter event, a dawn start on a building site, or footy training under lights knows the real...
