It's the first week of November. Sarah from people and culture opens a spreadsheet, types "$2,000" in one cell and "38 staff" in another, and stares at the result. Fifty-two dollars and change per person. Last year the company handed...
A $40 corporate gift can look cheaper than a $9 one. We see it happen all the time. Someone blows the budget on a gadget nobody asked for, slaps a giant logo across the front, posts it out in a...
Branded hand sanitiser is the only promotional product that can put you on the wrong side of two separate Australian regulators before a single bottle leaves the warehouse. Get the label claims wrong and you're flirting with the TGA. Get...
Third agenda item of the quarterly planning meeting. The projector hums, someone's scrolling budget spreadsheets, and near the end of the table a product manager is quietly flipping a magnetic slider between her fingers. Click. Flip. Click. Nobody blinks. Five...
Sports scientists put sweat loss in serious heat at more than a litre an hour. Now picture that on a 38-degree January afternoon at a Brisbane festival, with a water-slide temporary tattoo stuck to a forearm that's been slathered in...
A standard promotional mint tin holds somewhere between 40 and 60 mints. Think about what that actually means. One small piece of branded merch gets opened dozens of times before it's empty, and every single open puts your logo in...
Most sugar-free breath mints carry a best-before window of roughly 18 to 24 months from manufacture. Sounds like plenty. Except by the time a pallet has sat in a distribution warehouse, been shipped to you, stored in your office, handed...
Picture a marketing manager at a Melbourne fintech, 4:47pm on a Thursday, staring at two open browser tabs. One shows an AS Colour Staple tee. The other shows a heavyweight boxy tee from Branded Collective. She needs 250 branded garments...
It's 6:52am on a slab pour in Western Sydney. The new apprentice rocks up in a hand-me-down vest from a bloke who left eight months ago. The fabric's gone chalky orange, the reflective tape is peeling at the shoulder, and...
It's 2:40pm on a Thursday in February. A Brisbane office, fourth floor, aircon losing its argument with the weather outside. A branded sticky note peels itself off the edge of a monitor, does a lazy half-flip, and disappears behind the...
```html Carousel three at Sydney Airport, 11:40pm. A battered black suitcase thumps down the ramp with a sad, frayed stub of plastic where the luggage tag used to be. Somewhere between check-in and the belly of a 737, that tag...
This week's arrivals have a common thread. Every one of them gets used out in public, in someone's hands, around their neck or on a restaurant table, which is exactly where your logo should be living. No drawer-dwellers in this...
