Halfway through day two at a Melbourne expo, you spot it. A visitor at the coffee cart, phone in hand, and on the back of it is your logo. The custom phone case you handed out yesterday morning. Still on...
It's December 9. Sarah from marketing is staring at a spreadsheet with 140 client names, 32 staff, and a budget that finance signed off back in October. Every supplier she rings is quoting January delivery. The default option, a hamper...
In 2023, the ACCC ran an internet sweep of environmental claims and found that 57 per cent of the businesses it reviewed made claims that raised greenwashing concerns. More than half. That single number explains a lot about where Australian...
A branded coffee mug can out-perform a five-figure digital ad spend, and there's actual psychology behind why. Most display ads get a glance before the thumb keeps scrolling. A decent mug sits on someone's desk for years, quietly clocking up...
More than a quarter of a million Australians work in mining, and a huge chunk of them clock on wearing hi-vis. That's a lot of orange and yellow moving between airports, buses, camps and sites every single week. Most of...
Big news from the Promo Punks workshop: we've officially partnered with Greenfleet, Australia’s first carbon offset provider. From now on, every quote and order you get from us shows the estimated carbon footprint of that order in kilograms, and a...
Saturday afternoon, company family day at a park in Brisbane. The marketing coordinator looks out across the grass and sees forty blankets rolled out under the trees, every single one carrying the company logo in full colour. Kids sprawled on...
An Australian summer gives you roughly 13 weekends. Ninety-odd days from December through February, plus the warm shoulder months either side, where the entire country migrates outdoors with an Esky, a slab of something cold, and a bag full of...
Two parcels land on a client's desk in Melbourne on the same Tuesday. The first is a yellow post satchel, torn at one corner, with a decent stainless steel bottle rolling around inside next to a compliment slip. The second...
Saturday, 10am. A café in Brunswick swings its doors open after a three-month reno. There's a queue down the footpath, balloons on the awning, someone from the local paper taking photos of the new espresso machine. By 4pm the crowd's...
You've got sign-off on the marketing budget, a spreadsheet open, and one question blinking at you. Do we order 500 branded drink bottles or 40 Christmas hampers? Same money. Wildly different outcomes. Pick wrong and you either hand your best...
A Brisbane smoothie bar orders 2,000 branded stainless steel straws for a summer campaign. Nice logo, good engraving, everyone's excited. Then the first customer tries to pull a frozen mango smoothie through a 6mm bore and nearly bursts a blood...
