The daggy reusable shopping bag beats the fashionable cotton tote at the one thing marketers care about most on launch day: getting your logo into the maximum number of hands. Most branding advice skips that part and jumps straight to...
The cheapest thing on a trade show table is usually the one still sitting on someone's desk five years later. Branded rubber ducks get laughed at in marketing meetings right up until the sample box opens and half the office...
Melbourne's average July maximum sits around 14 degrees, and that's the warm bit of the day. Anyone doing a 6am bump-in at a winter event, a dawn start on a building site, or footy training under lights knows the real...
Somewhere between 15 and 25. That's a fair estimate of how many freebies the average attendee picks up across a single day on an expo floor. Now check the hotel bins on the last night. A frightening amount of that...
A standard lapel pin gives your brand about 25 millimetres to work with. That's barely bigger than a ten cent coin. And yet a well-made enamel pin can sit on a staff lanyard, a denim jacket or a conference tote...
Roughly zero. That's how many employees have ever walked into HR and asked for another branded coffee mug. Yet the mug keeps getting ordered, year after year, because it's cheap, it's easy, and it's what the last person in the...
An unbranded umbrella is the most expensive umbrella your business will ever buy. That sounds backwards, because plain stock umbrellas cost less per unit than anything with a logo on it. But every one of them earns your brand precisely...
The Advertising Specialty Institute's Global Ad Impressions Study found that roughly 85% of people who receive a promotional product can recall the name of the advertiser on it. That's a recall rate most digital ads couldn't touch with a ten-foot...
Your product launches in twelve weeks. Engineering is sprinting, the PR agency has a media list, the socials calendar is locked. Then someone in the Monday meeting asks what branded merch you're doing for launch day. Silence. Someone mumbles about...
Australia has more than 500 local councils, plus a stack of state departments, federal agencies and statutory bodies on top. Nearly all of them hand out branded merchandise at some point. Library bags at storytime. Water bottles at a community...
A 120-room hotel running at 75 per cent occupancy clocks up roughly 32,850 guest stays a year (120 rooms × 0.75 × 365 nights). That's 32,850 chances to hand someone a physical object with your logo on it. Most hotels...
The word you put in your branded products brief changes what you get quoted, how long production takes, and whether procurement approves the spend. Ask for "swag" and you'll be shown lanyards and stress balls. Ask for "merchandise" and suddenly...
