It's 8:52am on a Monday in a Brisbane office. Priya, the new marketing coordinator, is standing at reception because nobody told the front desk she was starting. Her laptop isn't set up. Her desk has someone else's old coffee ring...
The difference between a drawstring bag that survives two years of gym sessions and one that splits on the walk back to the car is roughly 60gsm of fabric and about a dollar per unit. That's it. Two numbers most...
Picture a corporate summer party on the Gold Coast. Two hundred staff, each handed a branded beach towel with the company logo splashed across it in full colour. Everyone's stoked. Fast forward to March. Half those towels have been through...
Depending on which workforce projection you read, Gen Z will make up somewhere between a quarter and a third of the global workforce by 2030. In Australia, they're already a massive chunk of your customers, your grad intake and your...
Fifty-four. That's how many printable surfaces sit inside a single deck of playing cards: 52 cards, two jokers, and then the tuck box on top of that. Almost every other promotional product gives you one branding position. A pen has...
You've just signed off on 500 branded drink bottles and someone in the Monday marketing meeting asks the question you were dreading. "So what's the reach on that?" Your digital ads have a dashboard with numbers scrolling past like a...
Two in three Australians will be diagnosed with skin cancer before they turn 70, according to the Cancer Council. That number is grim, and it's also the reason sunscreen is one of the few promotional products people actually say thank...
A security engineer at a Sydney fintech gets back from a two-day conference with a tote full of freebies. She tips it out on her desk. Pens, stickers, a stress ball shaped like a cloud server, and four branded USB...
Here's a number worth chewing on. A club that sells 100 branded hoodies at a $27 margin banks $2,700, roughly the cost of a season's worth of match balls, ground fees, or a decent chunk of a junior development program....
A plain one-colour logo on a stubby holder will outperform a full photo of your team, your product, or your dog every single time at an event. Bold claim, sure. But it holds up when you look at how stubby...
Friday morning, a café owner in Brunswick opens the box she's been waiting on for three weeks. Three hundred tea towels for the shop's fifth birthday weekend. She pulls one out and her heart sinks. The logo is the size...
Here's a number worth knowing before you order branded tees: a properly cured screen print will typically survive 40 to 50 wash cycles, and plenty last well beyond that. On a shirt worn and washed weekly, that's around a year...
